“Elephant Magazine asked us [Kind Studio] to redesign their magazine mail packaging. Packaging is great opportunity to include flourishes or elements which add an extra dimension to design. With Elephant we wanted to take full advantage of this, creating something which not only reflects the playful, creative nature of the magazine, but is also a practical packaging solution. People receive their magazine well protected and can then build an elephant from the otherwise wasted material.”
With the new packaging they created, you don't just rip the box open and start reading. This box adds a creative element while giving Elephant Magazine's brand another dimension... not to mention it makes getting a magazine in the mail that much more fun.
Original article written by: Theresa Christine Johnson
Source: The Dieline