Which piece of work from the last year do you feel has been most significant to your portfolio/career/company?
ALL: It’s a teeny tiny thing to most people, but updating Google’s identity and logo system was a really big, difficult project, so it’s definitely the most significant piece of work for us personally. It represents the collective effort of our teams, but also represents the work of thousands of Googlers, so it was a major priority to get it right for the future of our company and ultimately our users.
How has your work evolved over the last 12 months?
ALL: Serif to sans serif!
AC: learned so much from working with Creative Labs (Jonathan Jarvis) and Material Design (Jonathan Lee). My typical approach to design is to be a creative problem solver, but there are so many other ways a designer can look at the world: pioneer, storyteller, filmmaker or master craftsman.
JJ: Most of my projects these days start with the notion that we’ll be building something to work across a ton of different platforms: Android, browser, iOS, phone, watch, TV, auto, etc.
JL: I’ve been really encouraged to see design gain traction within Google, and the public’s positive reception of our work and thinking. I’ve been focusing on fostering that growth and connecting the two, a change for me, from just designing it.
What’s been the most important thing you’ve learnt in the last year?
JJ: I learned a lot about discipline through animating the Google dots. We wanted to do so many different things, but wound up cutting most of them. Ultimately, it was worth it because the simplicity made the system better than any individual or particularly cool animation.
JL: Set goals and hire amazing people, the rest will work itself out.
AC: Pixels are never the problem — implementation and execution are the hardest parts of the job.