Joel Lueb, principal of bigger dot, just returned from a trip to Belgium where he was engaged in meeting prospective clients, connecting with our print partners and taking in the European landscape. Since his return, it got us thinking...there are quite a few things that we personally love that just happen to come from the little country nestled comfortably between France, Germany and the Netherlands.
Chocolate. Chocolate from Belgium is considered, by some, to be the gourmet standard that all others are measured against. One of the oldest is Neuhaus and one of the most popular stateside is Godiva.
Fries. The original fry, the Belgian version is thicker, baked twice and traditionally dipped in mayonnaise. According to Wikipedia, many Belgians believe that the term "French" came about when British or American soldiers arrived in Belgium during World War I. After tasting the fried potato snack, the soldiers referred to them as "French Fries" because "French" was the official language of the Belgian Army at that time. You can get some pretty tasty Belgian fries at Wurstküche located in downtown LA.
Jean-Marc Durviaux. Our client, our friend and our favorite LA-based Belgian designer, Jean-Marc, showcases his clean, less-is-more aesthetic as the owner & Creative Director of DISTINC. The studio, located in Old Town Pasadena, is celebrating their 10-year anniversary this year.
Beer. There are apparently over 800 Belgian beers! Who knew! If you can't get to one of the many bars in town that have an abundance of Belgian brews on tap, head to your local market and pick up selections from US-based New Belgium Brewing or quench your thirst with a cold bottle of Stella Artois.
Waffles. There are three types of waffles available in Belgium, but America's favorite is the Brussels waffle, also known as the Belgian waffle. It's taller and lighter and is often served with strawberries or ice cream. What's not to love?! Check out the waffles served at The Griddle in Hollywood or, if you own a waffle maker, try this recipe.