attachment-53d198c8e4b06d33826df545

photo

Sappi Fine Paper North America announced today the debut of "Print &," an insightful publication highlighting the interrelationship between print and digital media. Rather than being at odds, "Print &" highlights persuasive study results showing how print drives return on investment (ROI) when used in combination with alternative media to create effective integrated campaigns. Through independent research and compelling examples, "Print &" explores data on demographic preferences, emotional triggers, as well as shopping behaviors that show how print creates an interactive, visually intriguing and tactile experience. (via PIworld)