qrcodeIn a recent discussion about the value of QR Codes here on Digital Nirvana, a comment from one of the participants really struck me. He said, “I can only remember one campaign when I’ve ever gotten something rewarding from scanning [a QR Code].”

This is the primary complaint against QR Codes I read about in blog comments and discussion groups.  “I keep scanning these codes, but I never get anything of value. Why bother?” There are many iterations of this complaint, but ultimately, they all come down to the same thing.  Read more...

QR code above generated by  http://qrcode.kaywa.com/  Does it read?