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brand makeover


bigger dot brand makeover



While we are working on trimming our waistlines with crossfit and trail running, we decided to go bigger with the bigger dot brand. We're bringing it forward with a new pantone and bolder font. We feel it is important to maintain the overall bigger dot brand. The orange stays. We changed the font color from a dark gray to pantone 877 metallic silver. The actual font shifted from avenir medium to avenir heavy.

We didn't stop there. We enlarged the point size on all our identity pieces, including an oversized business card. All things bigger corresponds to new web site: