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3D Printed Book Cover

3D Printed Book Cover

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"Helen Yentus, the art director of Riverhead Books, talks about designing a 3D printed slipcase for a limited edition of Chang-rae Lee's novel "On Such a Full Sea." The slipcase was printed on a MakerBot Replicator 2 Desktop 3D Printer."

Books We Love - Building Seagram

Books We Love - Building Seagram

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"The Seagram building rises over New York’s Park Avenue, seeming to float above the street with perfect lines of bronze and glass. Considered one of the greatest icons of twentieth-century architecture, the building was commissioned by Samuel Bronfman, founder of the Canadian distillery dynasty Seagram. Bronfman’s daughter Phyllis Lambert was twenty-seven years old when she took over the search for an architect and chose Mies van der Rohe (1886–1969), a pioneering modern master of what he termed “skin and bones” architecture. Mies, who designed the elegant, deceptively simple thirty-eight-story tower along with Philip Johnson (1906–2005), emphasized the beauty of structure and fine materials, and set the building back from the avenue, creating an urban oasis with the building’s plaza. Through her choice, Lambert established her role as a leading architectural patron and singlehandedly changed the face of American urban architecture.

Building Seagram is a comprehensive personal and scholarly history of a major building and its architectural, cultural, and urban legacies. Lambert makes use of previously unpublished personal archives, company correspondence, and photographs to tell an insider’s view of the debates, resolutions, and unknown dramas of the building’s construction, as well as its crucial role in the history of modern art and architectural culture."

Phyllis Lambert will be speaking at the Getty Museum this Spring!

"Join Lambert as she provides an unprecedented personal history of her experience managing the project, as well as of the working relationship between Mies van der Rohe and Philip Johnson. She offers a detailed scholarly assessment of the design and construction process and the building's cultural legacy and life in the city through more than half a century. Lambert's lecture will also focus on stewardship and conservation of the Seagram building."

Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond

Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond

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Check out this article from Marketing Profs!

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology.

Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.

There are many reasons why print is (and will remain) an effective tool for delivering your message to your audiences.

Variable Printing

Although variable printing is by no means a new process, consumers have been using it with more frequency as advancements in printing technology have lowered the cost. Variable printing allows you to uniquely customize each piece of media by changing certain elements from piece to piece, taking advantage of the power of complex personalization.

For example, you could run a mailer campaign and personalize each postcard with the name of the recipient, or create unique coupons with individual serial numbers so that you can track which customers used them. When this technique is used with variable images, for example, you could create a series of assorted business cards, each with a different photo background.

Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital. Accordingly, the audience feels special because of what is a personal touch often lacking in traditional print marketing.

QR Codes and NFC

As our smartphone and tablet technologies continue to grow and develop, so too has the interactivity of print media.

It used to be that the only way to advertise your Web presence via print was to include the URL and hope that the audience took the time to type it into a browser. Nowadays, QR codes and NFC technology make it possible for your print media to directly connect customers to your website.

QR codes can be customized with colors and patterns to better integrate into your print marketing designs and to give you the opportunity to add branded elements.

NFC (near-field communication) is a new technology that is not available in all devices, but it is sure to replace QR codes down the line. NFC technology uses a tiny microchip to send a signal directly to your mobile device without the need for scanning. Tap the print media against your mobile device, and the NFC chip will instantly connect you to the website.

These technologies can also be used in more creative ways than simply connecting your audience to a website. They can be used to distribute files, play videos, or activate augmented reality features that encourage your audience to explore and engage, as well as share with others.

Print and Social Media

Social networking has become an integral part of the way entrepreneurs reach their customers, but the idea of networking has been around much longer than Facebook and Twitter. After all, what's a business card if not a social medium? When you hand a potential customer or business relation a business card, you're making a social connection with that person and giving them the means to do the same with you.

Online social media can also be fully integrated with any print marketing campaign. In fact, you'd be hard-pressed to find a business card from a serious entrepreneur without his or her Facebook address, Twitter address, or other social networking URL printed on it. (Slightly over half of respondents to a Nielsen survey said they used a social media advertising campaign in conjunction with print media.)

Though some designers unfortunately make tragic mistakes when working with print and social media, the two often share a symbiotic relationship: print media help to draw attention to your social media sites, and your social media profiles can be used to strengthen your print campaign.

By adding customer comments and testimonials from your social networking profiles to your print designs, you can make your print marketing that much more effective.

Print Marketing Is Used Less, so It Stands Out More

Many companies are competing online for their audience's attention, which can make it hard to stand out in the crowd. However, since online marketing tends to be the focus of most businesses, a void is left in print marketing that is begging to be filled.

Compared with how often and how quickly you check your email, consider the daily ritual of going to the mailbox and checking your postal mail. You set aside a few moments to take the time to look at every piece of mail before going back to whatever it was you were doing before. That means your print materials are likely to receive extra attention—especially if they look unique:

Research from the US Postal Service indicates that most who receive direct mail advertising pay attention to it; households report that they tend to respond to about 1 in 10 pieces of direct mail. An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods. And according to Research by Mail Print, 85% of consumers sort and read their snail mail on a daily basis, and 40% try new businesses after receiving direct mail.

No matter how crucial digital marketing becomes, there is still a large audience you can reach through print marketing and direct mail campaigns.

Print Is More Than Just Paper Products

The doomsayers who perpetuate print marketing myths regarding the "death of print" often forget that print media extends well beyond your typical paper products, such as business cards, brochures, and presentation folders. Print media can include promotional drinkware, magnets, stickers, pens, keychains, coasters, or even apparel such as T-shirts and buttons.

These tend to be thought of as gifts, not marketing collateral, so your audience is more likely to hold on to them for longer, helping to build your brand familiarity and create a stronger impression with your audience. In fact, according to the Advertising Specialty Institute, 84% of Americans retain a company's name when they receive promotional gifts with that company's logo on it.

If it's an inanimate object, there's a good chance it can be emblazoned with your brand's logo and integrated into your marketing campaign. The items don't even have to be something that your audience takes home with them to make an impression: You could, for example, use branded napkins and cups at a gala dinner, or display a promotional banner on your podium while giving a presentation.

Least-expensive Cost per Impression

Small businesses need more bang for their buck, which is why a low cost per impression (or CPI) is essential for running an effective marketing campaign—one that can reach the greatest number people at as low a cost as possible.

In fact, according to the Advertising Specialties Study, the most popular promotional items, such as pens, shirts, and caps, have an average CPI of $0.002—lower than the average for online marketing, which tends to be $0.0025 per impression.

A 2010 study by the Direct Marketing Association found that $1.00 spent on print advertising expenditures can generate an average of $12.57 in sales. That high return ratio was found to be universal across all industries: No matter what business you are in, print is still an effective medium for creating sales and generating revenue, especially as premium printing techniques continue to evolve.

Conclusion

Although print marketing can lead to success, it doesn't guarantee it. You still need to develop an effective print strategy that will put your brand in the spotlight and excite your audience. If you use the same, boring print materials as everyone else, you will have a hard time making your mark.

Get creative, put some real thought and effort into your print marketing collateral, and make use of all the tools and technologies available to you.

Books We Love - The Top Ten: Writers Pick Their Favorite Books

Books We Love - The Top Ten: Writers Pick Their Favorite Books

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Thanks to Brain Pickings for this great article about the book The Top Ten!topten

“Reading is the nourishment that lets you do interesting work,” Jennifer Egan once said. This intersection of reading and writing is both a necessary bi-directional life skill for us mere mortals and a secret of iconic writers’ success, as bespoken by their personal libraries. The Top Ten: Writers Pick Their Favorite Books asks 125 of modernity’s greatest British and American writers — including Norman Mailer, Ann Patchett, Jonathan Franzen, Claire Messud, and Joyce Carol Oates — “to provide a list, ranked, in order, of what [they] consider the ten greatest works of fiction of all time– novels, story collections, plays, or poems.”

Of the 544 separate titles selected, each is assigned a reverse-order point value based on the number position at which it appears on any list — so, a book that tops a list at number one receives 10 points, and a book that graces the bottom, at number ten, receives 1 point.

In introducing the lists, David Orr offers a litmus test for greatness:

If you’re putting together a list of ‘the greatest books,’ you’ll want to do two things: (1) out of kindness, avoid anyone working on a novel; and (2) decide what the word ‘great’ means. The first part is easy, but how about the second? A short list of possible definitions of ‘greatness’ might look like this:

1. ‘Great’ means ‘books that have been greatest for me.’ 2. ‘Great’ means ‘books that would be considered great by the most people over time.’ 3. ‘Great’ has nothing to do with you or me — or people at all. It involves transcendental concepts like God or the Sublime. 4. ‘Great’? I like Tom Clancy.

From David Foster Wallace (#1: The Screwtape Letters by C.S. Lewis) to Stephen King (#1: The Golden Argosy, a 1955 anthology of the best short stories in the English language), the collection offers a rare glimpse of the building blocks of great creators’ combinatorial creativity — because, as Austin Kleon put it, “you are a mashup of what you let into your life.”

The book concludes with an appendix of “literary number games” summing up some patterns and constructing several overall rankings based on the totality of the different authors’ picks. Among them (*with links to free public domain works where available):

TOP TEN WORKS OF THE 20TH CENTURY

  1. Lolita by Vladimir Nabokov

  2. The Great Gatsby by F. Scott Fitzgerald

  3. In Search of Lost Time by Marcel Proust

  4. Ulysses* by James Joyce

  5. Dubliners* by James Joyce

  6. One Hundred Years of Solitude by Gabriel Garcia Marquez

  7. The Sound and the Fury by William Faulkner

  8. To The Lighthouse by Virginia Woolf

  9. The complete stories of Flannery O’Connor

  10. Pale Fire by Vladimir Nabokov

TOP TEN WORKS OF THE 19th CENTURY

  1. Anna Karenina* by Leo Tolstoy

  2. Madame Bovary* by Gustave Flaubert

  3. War and Peace by Leo Tolstoy

  4. The Adventures of Huckleberry Finn by Mark Twain

  5. The stories of Anton Chekhov

  6. Middlemarch* by George Eliot

  7. Moby-Dick by Herman Melville

  8. Great Expectations* by Charles Dickens

  9. Crime and Punishment by Fyodor Dostoevsky

  10. Emma* by Jane Austen

TOP TEN AUTHORS BY NUMBER OF BOOKS SELECTED

  1. William Shakespeare — 11

  2. William Faulkner — 6

  3. Henry James — 6

  4. Jane Austen — 5

  5. Charles Dickens — 5

  6. Fyodor Dostoevsky — 5

  7. Ernest Hemingway — 5

  8. Franz Kafka — 5

  9. (tie) James Joyce, Thomas Mann, Vladimir Nabokov, Mark Twain, Virginia Woolf — 4

TOP TEN AUTHORS BY POINTS EARNED

  1. Leo Tolstoy — 327

  2. William Shakespeare — 293

  3. James Joyce — 194

  4. Vladimir Nabokov — 190

  5. Fyodor Dostoevsky — 177

  6. William Faulkner — 173

  7. Charles Dickens — 168

  8. Anton Chekhov — 165

  9. Gustave Flaubert — 163

  10. Jane Austen — 161

As a nonfiction loyalist, I’d love a similar anthology of nonfiction favorites — then again, famous writers might wave a knowing finger and point me to the complex relationship between truth and fiction.

Former White House Printing Press Operator

Former White House Printing Press Operator

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"Bowie resident Kevin Russell holds the distinction of being the first and the last White House colored printing press operator, and he has the stories and memorabilia to prove it.

Russell, who started out working in the Navy print shop, ran the color presses at the White House from 1988 through 2000—that's four presidential administrations.

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During his 12 year tenure, Russell ran about 1,000 jobs a year. Jobs ranged from invitations to the White House Easter Egg Roll to White House employee Fourth of July party invites to parking passes to documents for the National Security Council and the Old Executive Office Building Library. He printed pretty much everything other than the holiday cards and documents with an embossed presidential seal.

"I did all the printing for the Millennial," Russell said, recalling the events hosted by the Clinton White House to commemorate the turning of the century.

"Everything that you can think of that makes the White House run, we touched it in one way or another," Russell recalled.

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Running the White House presses was very similar to running other presses, though there was much more importance placed on perfection.

"You know there's a lot of people in the media that are going to be seeing it," Russell said of the many jobs he produced.

When Russell was running presses, there were several people involved in printing documents—from copy setters to planners to those working in the scripting section and those in the plate room, who sent the jobs on to folders and binders.

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The White House stopped running its own colored presses in 2000. Russell moved on to another job, where he ran a copy machine instead of running a full press.

"It's just not the same," Russell said, adding it only takes one person to run a copy machine.

These days Russell is retired, but he shares his collections with friends and neighbors at the Bowie Senior Center. Russell kept a copy of everything he ever printed, but he's also been collecting White House holiday cards since he was in high school.

For the past five years, he has displayed his holiday card collection, as well as some of his print jobs, at the Bowie Senior Center. His collection of White House Christmas cards dates all the way back to former President Richard Nixon."

(via Bowie Patch)

Barnbrook's A Clockwork Orange Cover

Barnbrook's A Clockwork Orange Cover

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We had to highlight this book cover for obvious reasons. What a great vision by designer Jonathan Barnbrook.clockwork_orange_barnbrook2_0

"Barnbrook studio has designed the cover for Penguin's new 'restored edition' of Anthony Burgess's A Clockwork Orange. Here, Jonathan Barnbrook and art director Jim Stoddart explain the process behind approaching a book with such a formidable visual history...

That Burgess's 1962 novel has had such a visual presence is in part due to Stanley Kubrick's 1971 film version, where the director constructed a vibrant visual language for the author's story. David Pelham's book cover for A Clockwork Orange from 1972 then referenced that vocabularly and established a potent, cog-eyed symbol for the work in the process (Pelham's cover is shown at the bottom of this post).

Penguin's 'restored edition' includes Burgess's original final chapter which was cut from US editions on publication (and is missed out of Kubrick's version); a glossary of the 'Nadsat' slang used by the protagonist Alex and his 'droogs'; and additional explanatory notes, author interviews and writing by Burgess and others that relates to the book."

(via Creative Review)

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Suspended Net In A Library Lets Kids Read And Relax From Up High

Suspended Net In A Library Lets Kids Read And Relax From Up High

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Based in Spain, the creative studio Play Office has installed a “Reading Net” in a library to make reading more fun for children.

It looks like many of them love this idea as this net has become a space for the kids to relax and lounge around in, while reading a good book.

Scroll down to view this creative way of getting little ones to read.

(via Design Taxi)

3D Paper Sculptures

3D Paper Sculptures

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Uppsala, Sweden-based prop designer Fideli Sundqvist creates intricate 3D paper art that are too adorable to resist.

Her compositions that she makes for posters, for ads and brands such as Louis Vuitton, pop off the page, and would make you wish you lived in her 3D paper world.

Head over to her website to see more of her work.

(via Design Taxi)

Old Dutch Church Converted to Bookshop and Cafe

Old Dutch Church Converted to Bookshop and Cafe

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Waanders In de Broeren by BK Architecten is a recently completed renovation of Broerenkerk – a fifteenth-century church – into a shop and café in Zwolle, The Netherlands. With this new function the city of Zwolle maintains this unique cultural heritage site. BK. Architecten made the designs for this project and accompanied the total building process. Their concept of this shop in church is based on two, sometimes conflicting, elements. ‘We wanted all the additions to be sober and modest, respectful to the church. Therefore, the three added floors are placed in the side wing between the original pillars, outside the central strip. The construction of these floors isn’t connected to the church, so in the future the added floors can be removed without demolishing the building.’ With this work the architects succeeded in designing a sustainable and at the same time modern artwork unique.

(via iGNANT)

All images © Joop Van Putten und Hans Westerink

Designers & Books Launches First-ever Online Design Book Fair

Designers & Books Launches First-ever Online Design Book Fair

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There's good news for those of us who couldn't be in New York for the Designers & Books Fair last October!

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"Designers & Books announces the launch of its online design book fair—featuring nearly 400 books about design from 13 internationally distinguished publishers. In addition to providing a completely new type of browse and buy experience, some of the books at the Fair are being offered at discounts of up to 50% off their retail price.

Last October in New York, Designers & Books launched the Designers & Books Fair—a weekend-long celebration of the design book community. The popularity of the “offline” fair suggested the idea for an online offshoot.

The Designers & Books Online Book Fair provides a first-ever experience that combines the serendipity and spontaneity of  browsing in a bookstore with the refined search, sort, and filter capabilities of the Internet. The combination provides a helpful, enjoyable, and well-designed way to discover design books on the Web.

Included are books about architecture, fashion, graphic design, interior design, landscape design, product and industrial design, urban design—and all related design fields: 14 in total.

With 62 filter options that can be sorted 8 different ways, the site has been designed to make the discovery of books both pleasurable and pinpoint effective. With ease you’ll be able to find broad categories of books, like architecture titles (148 books on the site)—and with equal ease you’ll also be able to “drill down” and find specific architecture books; for example books that have been tagged “North American” and “20th-century,” “priced between $50 and $75” (8 books on the site).

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And if you want to take the opposite approach of pinpoint precision because you are in the mood for surprises—you can choose the “random browse” option.

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All books on the site have extra-large cover images and extensive book and author profile information. New books and publishers will constantly be added to the site.

The Designers & Books Online Book Fair is a project of Designers & Books and was designed and programmed by Studio Kudos."

Mini Paperback Business Cards

Mini Paperback Business Cards

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"German advertising agency Preuss Und Preuss has created some adorable business cards for the team behind Berlin bookstore The Bargain Bookshop.

Considering the nature of the business, the name cards aptly take the forms of tiny paperbacks—which also function as useful pocketbooks.

The name of the cardholder is printed as the author’s name on the “cover” of the little book while his job title is printed as the book’s title—additional contact information can be found on the first page, just like the imprint of a real book.

Another great detail of these creative business cards is that the cover design features a personal item of the cardholder—such as the black-framed spectacles of the owner. "

(via Design Taxi)

Charles Schulz and Peanuts Treasury

Charles Schulz and Peanuts Treasury

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Exactly fifty-three years ago, on October 2, 1950, three kids appeared on the funny pages of seven newspapers. Over the next 50+ years, Charlie Brown, Patty and Shermy would be joined by a whole cast of characters and forever change the landscape of the Sunday comics. Today we celebrate Charles Schulz and his legacy, and share with you this book, which is a collection of his best comic strips.schulz_peanuts_treasury

"As the creator of Peanuts, the world's most widely read comic strip, Charles Schulz (1922-2000) touched the hearts and funny bones of millions of people, with his work appearing in more than two thousand newspapers around the world and translated into twenty-one languages. Through such lovable characters as Charlie Brown and Snoopy (not to mention the rest of the Peanuts gang), Schulz created, in the words of Doonesbury cartoonist Garry Trudeau, "the uncontested gold standard for comics," and paved the road for future cartoonists. The Peanuts Treasury is a fitting testimony to Charles Schulz's enduring legacy and will stand for years to come as a loving tribute to one of the most influential cartoonists of all time."

Wisconsin's Hamilton Wood Type Museum

Wisconsin's Hamilton Wood Type Museum

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sign "Late October 2012, the board of the Hamilton Wood Type, the largest vintage wood-type repository and museum in the United States, was notified they had six months to pack up and move out of 35,000 square-feet space—with a million and a half pieces of wood type. The company that owned the original Hamilton factory building where the museum was housed in Two Rivers, Wisconsin wanted it back, and fast. The end for the famed typography institution seemed near.

But within days of announcing the dire news on social media, friends of Hamilton forged a human chain of donors and volunteers. “The response was overwhelming,” Artistic Director Bill Moran says. “Fundraising events took place in Seattle, Chicago, Brooklyn, Milwaukee and San Diego and other cities around the country with folks designing and printing works for sale, with all proceeds going to the museum."

The organization received donations from people in 42 states and more than 20 countries. Sixteen-hundred hours of volunteer time went to packing and loading 27 semi-trailers. A local shipping company lent trucks and drivers. A neighboring pallet manufacturer provided more than 500 shipping pallets and another company donated a forklift. Working nights and weekends, Hamilton volunteers moved lock, stock, and typecases into a converted factory just 10 blocks away.

Hamilton’s goal, Moran tells me, was to keep the museum in Two Rivers but have enough space in which to grow— “and we did both.” They settled into the former Formrite building on the southern end of the city with a view of Lake Michigan, one in a cluster of '50s-era industrial structures. While the new building lacks the same character as the previous one, Moran says it fits their needs: “It has a dry roof and safe electrical system.” At 85,000 square feet it more than doubles the previous space. And with the help of the city council and Two Rivers Historical Society the building was rezoned and brought up to code.

Erik Spiekermann, the German type face maestro, has been designing a new wood type font in honor of the Hamilton’s opening.

Still, it's a long way from ready. With about $150,000 of repairs and renovations in the offing, the museum is expanding its classroom space, building new exhibitions, and creating an improved store along with a library for their archives. “We want to expand the storytelling process including the history of printing,” Moran says. “We're also hoping to increase the number of school kids who can use the space, as this will let us reach out to a new generation of printers.” They are also planning an iPad app that will test user's type recognition and offer a virtual tour for remote visiting. Hamilton is additionally digitizing the organization's “favorite fonts” and selling them online with partner P22.

Wood type is not merely a source of nostalgia;  Erik Spiekermann, the German type face maestro, has been designing a new wood type font, Hard Bold Condensed, in honor of the Hamilton’s opening. “It's a cool design and reminds me of something you'd see on a European shop window in the 1920s,” says Moran, who is cutting the type in wood in a variety of sizes for Spiekermann’s personal print shop. In return, he's donating the digital version to Hamilton to sell.

To help support the museum’s fund drive, an online store is open while the museum has been closed. In addition to prints that were letterpress printed using original Hamilton wood type and historic blocks, they have produced clothing, books, and gift certificates.

So there's been at least one positive outcome of the forced move for this a treasure trove of American printing history artifacts: Now Hamilton knows exactly what items—and how many fervent supporters—it has."

(via The Atlantic)

Old Brick House Converted Into A Library

Old Brick House Converted Into A Library

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"In Mexico City, architects Fernanda Canales and Arquitectura 911sc have wrapped an old house with a concrete and glass frame to convert it into a public library.

Located south of the city, in Coyoacán, the ‘Elena Garro Cultural Center’ was previously just two-story brick and plaster house from the 20th-century.

However, the architects extended the building, to make it seem like the old façade was created within a modern building.

Though the first floor of the old building was replaced with reading rooms—the brick house’s entrance and balcony still sit where they are, and give the impression of an ‘indoor courtyard’ that is overlooked by balconies and windows of the newer building.

Trees of the old house also continue to grow in the center of the library. "

(via Design Taxi)

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