The Power of Variable Data Printing for Direct Mail

variable-data-printing

When you were a kid there was nothing better than receiving a birthday party invitation in the mail. It was special and important because someone had thought to send a personalized card or letter that was delivered via US Post Service right to your doorstep. Now imagine the feeling your customer gets when they receive…

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Pumpkin Spice and Everything Nice

It’s everyone’s favorite, slightly awkward time of year. The giant bins in front of Trader Joe’s contain both watermelon’s and pumpkins. Our air conditioners are buzzing and our candy corn cravings are creeping in. Halloween is (kind of) around the corner and that means one very important thing for many people… it’s Pumpkin Spice Latte…

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How Good Is Your Creative?

You know it when you see it. It saturates direct mail, brochures and catalogs. We see it at trade shows and on retail signage. Bad, poorly directed, off-brand, and misguided creative is everywhere. A famous creative director once said, “99% of all creative is crap. The big idea is to do the other 1%.” We wholeheartedly…

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5 On Press Ways To Make Your Litho Print Pop

litho-print-inline-embellishments

Everyone enjoys a little something special. Whether it’s truffle oil on a hot gourmet pizza, surround sound on a hi-def TV or embellishments on a well-designed, printed piece. Small details can make a big difference.  Upgrading your printed pieces can dramatically enhance their perceived value. These simple upgrades can take your project from basic to…

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Must See 10×10 Trade Show Booth Ideas

10x10 Trade Show Booth Ideas

As the saying goes, big things come in small packages. If you are exhibiting at a trade show alongside the big boys, you can still make quite an impressive impact on a limited budget. If this is your professional debut into the world of trade shows, it’s important to know that a 10’X10′ trade show…

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All You Need To Know About Every Door Direct Mail

every-door-direct-mail

When the time comes to launch, promote or boost your business, Every Door Direct Mail (EDDM) marketing is one of the most potent sales and promotional tools you can include in your arsenal. Additionally, it’s one of the most affordable promotional tools for businesses of all sizes. In the past, many people thought that direct…

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From Brand History to Retail Signage, Great Things Happen When Brand and Retail Converge

retail-branding

Let’s face it. Successful retail signage can’t survive without a brand story. A relatable voice. Likewise, a successful brand can’t survive without incorporating an intriguing retail marketing component.  Look at Starbucks, Volkswagen, Netflix, and Coca-Cola. What do they all have in common? Consistency. You know their logos, fonts, and color schemes because they have consistently…

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Why We Love Postcards for Direct Mail

Something you may not see much of these days is a good postcard. A kitschy landscape scene from a friend on vacation in Hawaii with the ole, “Wish you were here, but you’re not!” Instead, your mailbox is stuffed with poorly done, cookie-cutter postcards from local real estate agents, plumbers, moving businesses, and banks offering…

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A Board Game Reboot

board-games

If you’ve walked through a Target or Walmart in the past few years, you have undoubtedly noticed the comeback of Tabletop Games. Rock ’em Sock ’em Robots are back in full effect and the analog game aisles are fuller than ever. Retro redesigns on the Sorry, Jenga, and Monopoly boxes will take you straight back…

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Catalogs Are Cool and Making a Comeback

catalog-printing-2

You can learn a lot about someone when you enter they’re living room and take a glance at their well-appointed coffee table.  They have styled it with a homeopathic, meditative candle, coasters from the last vacation, a stack of books, and between them all lies one retail catalog. It’s so impressively and wonderfully designed, printed,…

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Understanding the Paper Shortage

There is nothing that we love more than a beautifully designed, eye-catching piece of printed paper. Whether it’s an Egg Press greeting card, an Anthropologie catalog, or an elegant invite to a performing arts gala there is something special about these items. They activate the forward movement of business and draw consumers in for new…

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Why It’s Important to Check In On Your Press Check

printng-press-check

In the past, press checks for litho printing or large format printing were essential. Modern technology has allowed for press checks to go from an arduous task to a simple remote discussion. With supply chain issues in the world of paper, however, the results can be far less predictable on press. A press check is a critical…

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dispatches 17 // slide + scroll

Taking it easy but still enjoying the ride. Looking to bring a touch of calm to your day? Sometimes a refreshing break can come in a simple package. The small escapes that help us check out from the hustle and bustle, while checking in with what we enjoy. Well, how about taking a moment and exploring some fun…

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dispatches 11 // uncommon + community

Keeping things interesting. When things around us seem to not change at all, it can be invigorating to take a beat. Step back. And look around us for something a bit different. A little unique. So this week, we are highlighting people who have found uncommon ways to access joy and find some peace. It is a…

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dispatches 10 // green + blue

Feeling green (but in a good way). It is hard to believe that we are already well into July. Summer is definitely here and it has us wanting to hit the beach and enjoy the outdoors. It also has us thinking about what we can do to keep the environment clean and make our planet happy. So here…

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dispatches 09 // cod + clay

Sustaining to maintain. Is anyone else back to wondering what day it is? We are. So what can we do to sustain ourselves while trying to maintain social distancing and this prolonged isolation? Engaging in these fun little bits have helped us find some of that elusive wellness everyone is talking about. move.  Sometimes all we can do is…

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dispatches 08 // inspire + independence

For you. Being independent is more than just being interesting. It is about finding ways to dig deep and be who you are, even when it is challenging. How we relate and interact with our world defines who we are as people and who we are as a country. This week we are finding inspiration in those…

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dispatches 07 // leaves + liceu

Staying rooted. Things are heating up outside so cultivating a nice space inside is more important than ever. Bringing in plants is a great way to do just that. They are inexpensive and can physically lower anxiety and improve your mood. So take some time to rejuvenate yourself and take in a bit of greenery.…

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dispatches 06 // show + tell

The stories we tell. Everyone has a story. But how do you tell them? This week, we are looking at the different ways in which we communicate to the world around us. tell.  Street art is rooted in independence and transformation. The murals and art coming out of the recent protests are a reflection of…

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dispatches 04 // otters + onions

Time to get out! But mostly at home. Spring is in full swing and all we want is to get outside and enjoy some nature. So this week we are sharing a few escapes that bring the outdoors a bit closer to home. grow.  Getting outside is easy if you have a garden. Here is…

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