All You Need To Know About Every Door Direct Mail


When the time comes to launch, promote or boost your business, Every Door Direct Mail (EDDM) marketing is one of the most potent sales and promotional tools you can include in your arsenal. Additionally, it’s one of the most affordable promotional tools for businesses of all sizes. In the past, many people thought that direct mail was only for large companies with large budgets. Well, we beg to differ. At Bigger Dot, we have experience producing and launching EDDM for clients of all sizes.

Today’s business world is constantly evolving, and direct mail printing has become a quick and inexpensive way for businesses to connect with their customers. Another benefit of using direct mail is that it can be used on an ongoing basis. Consistently sending new marketing pieces will freshen things up and sharpen your messaging.

What is EDDM?

Every Door Direct Mail is a USPS service that allows businesses and organizations to send direct mail pieces to every address in their service areas daily across the US. The mail pieces are delivered by USPS carriers or through their mail stream. With the help of online mapping tools, businesses choose a postal route and identify residential and commercial addresses in a particular ZIP Code or city. It is highly targeted geographically as well as demographically.

The USPS charges a postage price based on the weight of the mail piece and its ZIP Code. Every Door Direct Mail is available in all 50 states, Washington, D.C., Puerto Rico, and the Virgin Islands. EDDM is essential for businesses when it comes to reaching their target audience. It regularly places a direct mail piece in the hands of every single household in an area or neighborhood.

EDDM can be used by any business or organization with a physical street address and mailing permit who wants to send mail pieces to specific ZIP Codes. Every Door Direct Mail rates are cost-effective for identical weight and size (and sometimes less than standard bulk rate prices). EDDM has no per-piece charges – your cost depends only on how many addresses you reach using this service, not how many individual mail pieces you send out.

There are several other benefits to EDDM that make it a game changer for businesses:

  1. Neither snow nor rain nor heat nor gloom of night, the USPS delivers mail almost daily, which means that there is no need for a business to pay an expensive postage price every month.
  2. EDDM allows a business to reach its target audience within the shortest time frame possible. It’s simple, effective and fits into just about any marketing strategy.
  3. The USPS has been able to provide a consistent level of service for many years, so businesses do not need to worry about their EDDM pieces being delivered. There is no need to reinvent the wheel! 

There are two types of EDDM mailing services.

EDDM Retail

EDDM Retail offers an excellent outreach for small and growing businesses that seek to start a marketing campaign with less than 5000 mail pieces. For example, a small business that wants to send a weekly newsletter to its customers can use EDDM Retail service. The best part of EDDM Retail is that it is an affordable solution to send mail pieces to specific ZIP Codes. It is also a cost-effective way to send direct mail pieces to multiple locations within a city or town. EDDM Retail is available from all post offices and retail locations.

EDDM BMEU (Business Mail Entry Unit)

EDDM BMEU is available for businesses that need to send out more than 5000 mail pieces per week at the lowest possible cost. It favors larger sized organizations with beefier marketing campaigns and a large geographical coverage area. This service is primarily used by businesses that require multiple mail pieces for their up-and-coming marketing campaigns.

When It Comes To Every Door Direct Mail Size Requirements, Size Matters

Size requirements are based on your mail piece’s length, width, and thickness. Every mail piece must be either rectangular or square in shape, so custom die cuts are a no-no. The length and width must be at least 4 inches. The thickness of the mail piece must not exceed the thickness of a credit card.

EDDM has a standard of length and width for every mail piece; the thickness and size of the mail piece must comply with the EDDM standard. Length requirements are 12-15 inches. Width requirements are 6.5-12 inches. These may seem like boring numbers but they’re important to consider before designing your master-mail piece.

EDDM is a great way to send targeted, affordable mailing on-the-fly. It is a customizable solution for businesses that need to send out numerous mail pieces in bulk. While EDDM has its unique terms and conditions, it gives you flexibility when it comes to designing and printing. There are many services available in EDDM, such as the USPS Bulk Mail Single Piece Service, EDDM Retail, EDDM BMEU, USPS First Class Mail, USPS Priority Mail, and much more. Each service has unique features, making it easy to send bulk mail.

Visit the USPS for more info on size requirements.

Brands Of All Sizes Come To Bigger Dot For EDDM

At Bigger Dot, we understand the power of Every Door Direct Mail. We will guide and advise the best method to reach your target audience with your next direct mail campaign.

bigger dot is a global print project management company that provides custom, specialized and strategic print project solutions. We work with industries such as performing arts, tech, education, aerospace, and corporate culture changers.