Now Trending: Influencer Kits for Marketing

Influencer marketing is on fire and is a growing component of branding and marketing strategies. As influencer marketing becomes more and more lucrative for brands of all sizes, influencers are quickly becoming a vital part of any brand’s marketing strategy.

What is Influencer Marketing? 

Influencer marketing is a strategy that involves working in collaboration with well-known figures to market goods or services to their audiences. This strategy has gained popularity as a way of reaching target consumers thanks to the growth of social media platforms like TikTok and Instagram.

Influencers can be a celebrity, a brand connoisseur, a spokesperson or just a regular Joe. They can be anyone and they can be anywhere. What they all have in common is their halo effect over their followers via social media.

Businesses can capitalize on a ready-made audience by working with influencers who have won the trust and credibility of their following. Here are a few key stats about Influencer Marketing from Influencer Marketing Hub:

• Influencer marketing has grown to $16.4 billion in 2022.

• Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023

• 90% of survey respondents believe influencer marketing to be an effective form of marketing.

• There has been a 465% increase in searches for the phrase “influencer marketing” on Google alone since 2016.

• 67% of brands use Instagram for influencer marketing.

What Exactly is Influencer Seeding? 

Influencer seeding involves delivering free products to influencers so they can test and promote them, and it all starts with the kit. These kits should be well-designed, inviting, brand-centric, and intriguing enough to have the influencer open it. The end goal would be for them to ‘unbox’ it in front of their followers and promote your goods on their social media streams. This can create a buzz around your product and build a credible social media following that is organic and authentic. 

5 Trends to Keep in Mind When Designing Your Next Influencer Kit

1. Create kits that save.

Sustainability has become increasingly important to influencers and brands everywhere.

Influencer kits should be made from sustainable materials and should generate zero waste. We see this trend carrying into the future as more and more brands and consumers embrace sustainability.

2. Make your kits multi-task. 

Another influencer kit design trend is kits that have more than one purpose. The containers and packaging can double as useful everyday items. We suggest creating kits that have a secondary purpose like becoming a planter, a lunch box, or a DIY craft. It’s all about designing a product that won’t go straight into a landfill.

3. Feel the love: Personalization & Customization.

There is no better way to make the influencer feel special than to personalize their unboxing experience. This will build their trust and give them a connection to your brand. We have seen personalized brand items, custom notecards, and printed graphics that are tailored to the influencer on the kit.

4. Influencers love bright, shiny, and feel-good objects.

Lively colors, shiny foil, glossy varnishes, and lenticular art are still making waves these days. Soft-touch lamination is also a trend that provides a luxurious texture that influencers view as high quality. Find tangible ways to wow the influencer while staying true to your brand. 

5. SURPRISE! Create an exciting unboxing experience. 

Your kit will be defined by its grand opening. This is your big moment, so be sure it’s not a fizzle or a dud. Consider planning an event around it, having PR cover it, or creating a social media presence on your end. Once your kit is in the hands of your influencer it needs to blow their mind so they are eager to talk about it, create a story about it, share it and, most of all, use it! 

Bigger Dot Creates Kits That Create a Buzz

When done correctly, influencer marketing kits are an effective way to get in front of an influencers audience of followers. At Bigger Dot, we can help to creatively concept, print, fulfill and ship your influencer kits, building a buzz for your brand. With our experience, it’s safe to say Bigger Dot knows just how to influence the influencers.